As a high-volume online retailer of computer hardware and software, MicroDoc needed a logo that embodied the technical expertise and professionalism of their brand. To achieve this, I conducted extensive visual research and testing to create a bold and striking logo in black and white. Choosing the right typography was crucial in building the brand identity, and I ultimately selected the Sora font for its clean, sans-serif design with just the right amount of weight and curves.
MicroDoc’s Visual Graphic Researches - Pinterest
The resulting logo perfectly captured the precision and sophistication that MicroDoc strives to deliver to its customers. By incorporating these elements, the new logo not only captures the essence of the brand but also stands out in the crowded online marketplace.