Designing an eco-friendly E-commerce homepage 
for EcoLiving.

Combining sustainability and minimalism to create a user-friendly design.

For my UI daily challenge, I was tasked with designing the homepage for an e-commerce site called EcoLiving, which specializes in sustainable household products. The client's brief emphasized the importance of reflecting their brand values of sustainability, affordability, accessibility, and convenience in the design.

To achieve this, I chose a minimalist design with a focus on earthy tones and natural textures. The use of natural landscape photos and product images helped to create a cohesive and visually appealing design. By keeping 
the user experience in mind, I developed a user-friendly platform that promotes sustainability and accessibility 
in household products.


EcoLiving’s Visual Graphic Researches - Unsplash and Pinterest

To provide visual direction for future design, the moodboard for this brand emphasizes a clean and minimalist impression with a focus on natural textures and earthy tones. Including photos of natural landscapes is essential to creating a cohesive and visually appealing design. The typography should also be clean and easy to read, with a font that reflects the brand's values of sustainability and accessibility.


EcoLiving’s logo - Final design


EcoLiving’s color palette


In conclusion, the EcoLiving project was a challenging but rewarding task that required quick and professional responses to various design problems. Developing an e-commerce site that promotes sustainability 
and accessibility while still being visually appealing and user-friendly was a complex challenge, especially 
with a tight deadline of one day. However, by carefully considering the brand values, target audience, and design direction, I was able to create a cohesive and effective visual identity for EcoLiving. 

Ultimately, the project allowed me to develop my skills in UI design and problem-solving, and I am proud 
of the result achieved in such a short amount of time.


All content and images Copyright © 2023 Raphaëlle Odin